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This shampoo is seriously wonderful, but then have you ever used anything less from John Frieda? I have only used one bottles worth of the shampoo and conditioner set, and I recently dyed my hair a bit darker, so I can't really tell how much is my hair actually getting lighter because of natural oxidation and how much is because of the effects of the duo. I must say that before I did dye my hair this combo definitely lightened my dirty blond roots into a bit lighter shade that looked a bit sun-bleached, although I wasn't really in the sun that much. Apart from that the shampoo lathers really well, cleans well, and begins the moisturizing process that the conditioner finishes nicely. All in all I would say one might need to spend a bit more time with this product to fully appreciate the lightening affects, but for a wonderful shampoo and conditioner set this is your pair!
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