New York Color, or N.Y.C. for short (or NYC in this review, because I don't want to put periods between all the letters), is a drugstore brand that, as I see it, sits somewhere below your Cover Girls and Maybellines, but slightly above your Wet 'n' Wilds. Don't get me wrong, I love me some Wet 'n' Wild, but you know that stuff is cheap. NYC is slightly better on all fronts.
This lipstick feels less...coat-y than a lipstick normally does to me. It feels like, if it were a piece of fabric, it would be a gossamer chiffon scarf instead of the double-knit polyester feeling I normally get when I put on lipstick. This is not to say the coverage or color is less than a lipstick should have, just that it feels lighter. Of course, the trade-off is that you have to reapply fairly regularly, but it's cheap, pretty, and feels moisturizing. Not too shabby, NYC.
One caveat, however - on my monitor, the color looked NOTHING LIKE the actual lipstick - the real product was much brighter, bolder, and redder. But since you can only buy this at drugstores, you should be able to assess it better in person.
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