Our new long-wearing lip gloss gives you nonstop gorgeous color and shine for up to 6 hours, while SPF 15 protects your pout. The luxurious formula with vitamins A, C & E and sea kale revitalizes and nourishes lips for a silky-smooth texture that’s never tacky or dry. Specially contoured velour wand gives you a precise and comfortable one-coat application.
The whole thing with lip gloss, to me, is that you reapply it. That's part of the deal, I think, with lip gloss, especially when it tastes sort of nice and you find yourself licking your lips more often than that 16-year-old who married the 51-year-old and is gross. (They're both gross.)
So the idea of a long-lasting gloss is interesting. Now, as per usual, this one doesn't quite stay on as long as it promises, but it certainly does last several hours, without being sticky or icky. I got it in 24/7, a nice medium raspberry color that could work well on any cool skin tone from pale to dark. It doesn't taste like Dr. Pepper or bubble gum or anything, but it has a bit of flavor to it, just enough to keep you from being like "ew." It's a bit on the pricey side for me at $21, but if you're looking in that price range anyway, they are delightful.
Sultana says: I have this in Enduring which is a pretty shade of nude. Everyone needs to have a shade like this in my opinion. Its classic and timeless. I am going to agree that it doesn't last six hours. However, it lasts much longer than normal glosses do and without feeling too sticky.
I actually love the consistency of this gloss. I know $21 is kind of steep for a gloss. But think about the fact that you won't have to reapply it half as many times as regular glosses. That right there is worth the price. Plus the tube is pretty generously sized and will last a long time.
Trish says: I tried this in For Keeps, a really light pale pink shade. I agree with the above, it didn't last a long time for me, but the texture was rich and shiny for the duration. My only minor and small complaint is the applicator - it leaned on the spongy side and I found this harder to handle than other lip gloss applicators from Smashbox. Overall I think it's a quality gloss still, especially if there's a particular shade you absolutely adore, it's a go, but, otherwise for an average color or typical standard shade, it didn't seem to have any special features compared to other glosses. For this particular gloss, I think color and shade will be what makes it stand out the most from other glosses.